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CoCA Hall of Fame 2011

Mark Elmore

Mark Elmore is the head of industrial design at Fisher & Paykel, a multi-award winning design-led company that produces user-centred products for people around the world.

He graduated from the Wellington School of Design in 1982, and having won the Kent Student Design Award, his talent was already evident. After a short stint overseas Mark returned to join a number of his peers at Fisher & Paykel, all of whom were well versed in the rigorous ergonomic analysis of industrial design tutor James Coe.

Under his design leadership Fisher and Paykel was transformed into a modern, technology savvy, design led international business. Mark led the design team for the DishDrawer, now sold in 27 countries and credited with bringing millions of dollars to the New Zealand economy. This success has been pivotal in driving export sales into the United States and Europe and in establishing a completely new market for dishwashers. Fisher & Paykel also led the world with their Quantum Project including the Izona Cooksurface, the ActiveSmart Refrigerator and the SmartDrive washing machine.

Mark is highly respected for his drive, leadership, vision and creativity: in recognition of this he was awarded the John Britten Black Pin at the Designers Institute of New Zealand Best Awards in 2011.