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Bachelor of Communication 2010
Postgraduate Diploma in Business and Administration 2012

Hannah McKnight

My love of helping people and influencing social change led me to study a Bachelor of Communications at Massey.

Since graduating I have worked in communications and marketing roles supporting start-ups, small businesses and large organisations in the education, health, disability and community sectors. I’ve also volunteered my skills to help charitable organisations.

Through my work with small businesses and community groups, I realised that the people making the biggest difference often have the smallest budgets and struggle to find quality communications and marketing support. To meet this need, I recently started my own consultancy called The Word Lab in Christchurch. My aim is to make great communications and marketing accessible to community-minded businesses at prices that are sustainable.

The work my clients are doing is making a real difference in the lives of New Zealanders and I feel that I am now in a role that reflects why I began my journey towards a career in communications.

Visit www.thewordlab.co.nz to find out more about what I'm working on.