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Massey CoCA - Hall of fame 2017

Grenville Main

Grenville Main, managing Director at New Zealand design agency DNA, has made a significant contribution to the design profession and to design in general in New Zealand.
Not only have his clients recognised his expertise, he has also gained recognition from his peers for his individual achievements, for the role he has played in improving the perception and value of graphic design, and for the significant part he has played in fostering the talents of large numbers of New Zealand’s top designers.

Grenville graduated from Wellington’s School of Design with a Diploma in Visual Communication. He worked as an illustrator, followed by art direction jobs on a couple of magazines, and then into roles as creative director in design practices.

He joined DNA (formerly Bright Newlands and Associates) in the early 1990s, becoming a shareholder shortly afterwards. He took the Wellington office from a small graphic design team of seven, to a 50+ strategic design consultancy with offices in Auckland and Wellington, with a reputation for customer centred service.

His DNA team have worked with many of New Zealand’s leading and progressive organisations including New Zealand Rugby, Icebreaker, Telecom/Spark and BNZ, and more recently Powershop and Trilogy – as well as across the public sector.

Grenville has been an advocate of the value of design to the broader New Zealand economy, and through DNA was an influential agitator for the Designers’ Institute ‘Best Effect’ Award which measures a ‘business take’ on what the design achieved, and what it unlocked, rather than just what it looked like.

Grenville is a Fellow of the Designers Institute of New Zealand and in 2013 the Institute awarded him its highest accolade, the Black Pin for Outstanding Achievement.