Ms Roberts graduated in 2013 with a Master of Finance with distinction, worked as a marketing assistant before going on to finance, product and marketing roles at AJ Park, Kiwibank and Xero.
She wanted to start her own business and combine her twin interests in marketing and finance. Her dream started to gain momentum when she met a group of like-minded entrepreneurs. The group of seven, including two other Massey alumni, Richard Clark and Sonya Williams, founded Sharesies, a sharemarket investment company, in 2017.
She says the philosophy behind Sharesies is to create a level playing field for investors regardless of how much money they have and remove some of the jargon that causes nervousness.
“We wanted to give someone with five dollars the same investment opportunities as someone with $500,000. With the technology available today, there’s no reason why access to wealth development should be so unequal.” Another reason was to encourage more New Zealanders to invest in markets.
At present 20 per cent do compared with 30 per cent of Australians and 50 per cent of Americans.
Two years later the company has 24 staff and more than 36,000 investors, many of them doing so for the first time.